Online Business Launch System
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Module 1 — Validate before you build
Lesson 1.1 The one-sentence idea statement and why it must be narrow
Lesson 1.2 Demand evidence: searches, competitors, and what no competition really means
Lesson 1.3 The five-conversation rule and how to run them without leading the witness
Lesson 1.4 Three 14-day tests: pre-sell, concierge, waitlist
4 lessons
Module 2 — The offer
Lesson 2.1 Turning a validated problem into something specific to buy
Lesson 2.2 Pricing: what the market shows, what your margin needs
Lesson 2.3 Writing the offer page — the five things a buyer needs answered
Lesson 2.4 Scope: what's included, what isn't, and saying so up front
4 lessons
Module 3 — The setup that doesn't waste money
Lesson 3.1 Registration, licences and the admin that varies by state
Lesson 3.2 The minimum tool stack, and what to skip for now
Lesson 3.3 Taking payment: processing fees, refunds, and the terms you need published
Lesson 3.4 Separating business money from personal money on day one
4 lessons
Module 4 — First sale
Lesson 4.1 Naming your first ten buyers, by name or platform
Lesson 4.2 The outreach that isn't spam
Lesson 4.3 Launch week: the sequence, start to finish
Lesson 4.4 Handling the first objections and the first refund request
4 lessons
Module 5 — Repeatable
Lesson 5.1 What the first ten sales tell you about the offer
Lesson 5.2 One acquisition channel, done properly, before you add a second
Lesson 5.3 The weekly operating rhythm
Lesson 5.4 When to raise the price
4 lessons
Module 5 — Repeatable
Lesson 5.3 The weekly operating rhythm
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